30 November 2016, 2 pm
The marketing managers reconvene after lunch. Mr Lampert chairs a discussion about how CIPA can work with them to promote chartered patent attorneys. Mr Dixon arrives on the stage to be Mr Dixon, who is important in this context because he is the Vice-Chair of the Media & PR Committee and also he is not a clown. Mr Lampert and Mr Dixon show us some promotional videos which CIPA has produced. The videos are about how brilliant patent attorneys can be, and how grateful their clients are to have got such beautiful patents and some free product placement to boot. There are no women in the videos, nor any ethnic minorities. Not even in the background. I point this out to Mr Lampert, who sighs, because it took him ages to get to the point where a patent attorney in front of a camera looked even half-way human and he’s not sure he can go through it all again just to improve CIPA’s namby-pamby diversity credentials. What he does not realise, of course, is how far we have come already. Twenty years ago no one would have noticed a point like this; no one would have even thought to say Hang on a minute, where are all the patent attorneyettes? They would have thought: Crikey, is that not a trifle risqué, taking moving pictures of a CIPA Fellow at work?
0 Comments
Leave a Reply. |
Archives
July 2019
Categories |