24 January 2017, afternoon
The lack of Red Bull® is starting to get to me, but I grit my teeth and hang on in there. The corners of my conference notepaper fill with doodles, which doubtless say a lot about my personality not to mention my attention span. We hear from various other speakers about the challenges of getting IP awareness into universities when IP is basically not very sexy. Some of the speakers have found interesting ways to address these challenges; none of their ideas seem especially sexy but it is possible I am missing something. The most successful appear to revolve around making IP a compulsory part of the curriculum and attaching points to it, so that if you fail to learn about IP, you can only get half a degree. Meanwhile, tech transfer officers are bravely tackling teaching staff and research students, to explain that although they are Here to Help, there is only so much they can do if you have already published. Such advice goes down about as well as an unexpected tax bill the day after you have paid your holiday deposit.
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